FREE SHIPPING on orders over $49

Questions? Call 1 (877) 224-1881

B-Up Bars / Yup Brands

At YUP, we believe that people have similar AND very different needs. Whether you’re active, have a health condition, dietary restrictions, elite athlete, or weekend warrior, your needs will depend on the type of activity you participate in, your goals, and/or your body type. Our goal is to be macro-agnostic and let you decide on what’s good for you. After all, you know your body and needs better than anyone, right?

We will only make products that taste as good as they can possibly make and have the cleanest macro-nutrients/ingredients available.